Kids, All Ages, Fun

This is a mocked-up gift card design I created for Target that never made it to production, much to everyone’s surprise. I had been introduced to part of the Target creative team for a portfolio review before the project began. Once they had an idea regarding my body of work, I was assigned the topic “Kids, All Ages, Fun,” which was perfectly alright by me. I came back with sketches ranging from aliens to foldaway flip top designs, but it was the Panda who ended up taking the crown. We would met several more times to discuss the design and tweaking things until everything was perfect. You know you want to buy it!